Truphone brings free VoIP calls to the iPhone

Now that's great news: Just two days after that Om Malik and his fellow VoIP blogger James Seng from Singapore declared that there is no excitement in VoIP anymore comes the next breakthrough. The UK company Truphone is the first to bring VoIP to Apple's iPhone. They showcased it yesterday at the startup fair DEMO. The Launchpad for Emerging Technology in San Diego. Blognation USA has a comprehensive report:

To say the application isn’t yet ready for prime time would be a pretty major understatement as it currently requires the use of terminal on the iPhone to tell the iPhone to use its on-board SIP stack to place the call over WiFi instead of via the SIM card. To use the terminal application, in turn requires that you first Jailbreak the phone using an application like iBrickr or iFuntastic. This is not an application for the inexperienced or the faint of heart.

That will all change however as the company tells me that it intends to finish development on the application which will include simplifying the activation and adding seamless switching back and forth between VoIP when open WiFi is available and the use of the SIM card when out of WiFi range. It is important to note that it is NOT NECESSARY to break the SIM lock to use TruPhone’s iPhone VoIP application.

Voip User's Dean Elwood is glad "to see that Truphone got an industry first in getting VoIP onto Apples latest device - a lot of hard work has gone into that. Good work Team Truphone". I couldn't have said it better. Kudos come also from all over the world and Andy Abramson, acknowledged VoIP blogger and Truphone PR consultant, even made a video.

Meanwhile the first impatient Truphone fans already ask where to sign up with their iPhones. Until now Truphone worked only on Nokia's E and N series. But at their stand at DEMO Truphone showed versions also working on the Nokia N800 Internet Tablet, the new HP Smartphone running Windows 6.0 and another Windows Mobile device that goes by various names like the DASH, reports Andy Abramson.

In fact TC40 and DEMO made VoIP fans quite happy these days with the launches of Maxrom and the Tru(i)phone. I hope that Truphone can soon make a full fledged iPhone application out of their demoed command line tinkering. And hopefully they consider to extend their free calls offer to iPhone users for a longer time, like they do to the Nokia users yet for months now. This would spice up their PR strategy and assure to be mentioned in media all over the world. One has to show off as long as one is sexy! Soon other companies will follow to bring their VoIP to the iPhone. The Apple factor is always a great tool to get some media attention.

After all the Nokia E and N series users are few because of the high price tag. But the iPhone is a mass product with very much sex appeal. (Although it isn't cheaper than the Nokias it makes people clutch stacks of twenties until after midnight in Apples 24 hour store in New York's Fifth Avenue.) Also I imagine that Truphone can soon bring VoIP to the iPod touch. It already works on Sony's Playstation Portable and the Touch seems to be a mere iPhone without GSM.

UPDATE:

The Truphone press office has more information on the iPhone, also about a new Facebook application from Truphone.

Free calls MVNO Blyk goes live with goofy questionnaires

Since I cannot attend personally the launch of the free mobile phone calls MVNO Blyk that is being held in these very minutes in London, I can only present the press release. I also got a Powerpoint presentation as PDF that explains more comprehensively how the advertising sponsored MVNO works.

Before becoming a customer you have to fill in a long questionnaire about your consumption preferences. Later you get advertising in every SMS you receive from a friend. Apparently before every phone call you have to answer questions like "Which of these celebs are you the most like: Eva Longoria, Penélope Cruz, Claudia Schiffer, Naomi Campbell, ... ?" and Blyk recommends you the adequate L'Oreal lipstick.

That makes me wonder what happens to customers who don't look similar to super models. Are they not allowed to talk?


Reference: Press Announcement
Release Date: 24 September, 2007

Blyk goes live
The world’s first advertising funded mobile network for 16-24 year olds launches in the UK

London, 24 September, 2007 - Blyk, the new mobile network for 16 to 24 year olds today announced the launch of its UK service. The announcement was made by the company founders Pekka Ala-Pietilä and Antti Öhrling at a press launch event in London this morning. Blyk is an invitation-only mobile virtual network operator (MVNO) that links young people with brands they like and gives them free texts and minutes every month.

For brands, Blyk is an innovative, new media channel, providing direct access to the 16-24 year old market; enabling them to create awareness, build relationships and drive sales to this hard to reach audience. Since its conception early last year, Blyk has been undertaking extensive research in the UK with user group studies and live user trials. These have helped to make the offering extremely compelling for young people and advertisers alike.

Pekka Ala-Pietilä said: “We have spent the last year developing a unique, robust advertising content engine and whilst the technology we are using is incredibly advanced, the main premise of Blyk is driven by 3 basic principles – ease of use, interaction and relevance of the communications.”

Blyk understands the importance of relevancy in communication and has built its system to enable this. By means of profile questions at sign-up and ongoing SMS polling during membership Blyk Media enables brands to target messages like no other medium. Response rates have also been exceptionally high, with some testers reportedly missing the service at the end of the trial.

Further to this Öhrling said: “We found that what is 90% familiar and 10% new leads to the best user experience. So, the Blyk communications formats are based on the most dominant and most familiar pattern among 16-24s: Getting a message and responding to it. Both picture and text.”

Brands will be able to engage Blyk members in question/response type interactions. For members these interactions are free. For advertisers all responses and interactions by members are tracked, giving great accountability to the campaign.

“We found throughout our research that this simple, familiar type of interaction leads to tremendous response rates. “ says Öhrling. Speaking at the network’s launch in London today, Pekka Ala-Pietilä said:

“Our free offer is 217 texts and 43 minutes every month and this could mean no more phone bills for up to 4.5 million young people in the UK - with no contract. We have the brands that want to speak to them too, with more than 40 already signed up for the launch. This group represents almost every industry sector there is.”

“It’s going to spread because, at the heart of it, it’s got a creative idea. A mobile phone network that’s funded by advertising; that’s something you want to tell people about. Fundamentally it’s the interaction that young people do most on their mobile phone: receiving and responding to a message.” says Antti Öhrling.

About Blyk

Blyk is the new mobile network for 16 – 24s that’s funded by advertising. Blyk links young people with brands they like and gives them free texts and minutes every month. Blyk was co-founded in 2006 by Pekka Ala- Pietilä and Antti Öhrling and has offices in Helsinki, Finland and London, UK. Blyk is now operating in the UK, with other European markets to follow.
For more information, visit about.blyk.com.

ENDS


Notes to Editors:

Invitations to join Blyk will be sent out over the next few weeks via channels targeted to reach 16-24 year olds.

For further information, please contact:
UK Trade media:
Karen Keany
The Practice, telephone +44 (0) 20 7812 0662/mobile +44 (0) 7989 429 367
Karen@thepractice.org.uk

UK Consumer media:
Rax Lakhani
Splendid Communications, telephone +44 (0) 20 7324 7200
rax@splendidcomms.com

International media:
Irene Nyberg-Jarventaus
Blyk, +44 (0) 7747 844 854
irene@blyk.com

Blyk limited
Registered office:
4 th Floor
80 Leadenhal Street
London EC3A 3HA
Registration number: 05778607

Cubic Telecom and Maxroam compared to other offers

Now it's nearly a week since Cubic Telecom presented their new product Maxroam at TechCrunch 40 (TC40), but still they don't reveal their real prices which should be found here. Still Maxroam says "Rates published soon" while Cubic Telecom's website consists only of a place holder and former price examples have dissappeared.

Sure, they claim that GSM calls are up to 80 per cent cheaper than the roaming rates offered by existing mobile service providers. But that's a usual claim which you can also hear from competing companies such as United Mobile. I would like to compare the prices by myself.

At least Alec Saunders got some numbers from Cubic Telecom's CEO Pat Phelan when they talked one day after TC40:

Calls from one Cubic subscriber to another are free when used in a hotspot. They also come with a MaxRoam SIM with 5 euros of credit. That's the kicker, frankly. The MaxRoam LD rates will make anyone turn their head sharply… for instance, calls in Canada cost .0063 euros. In the US, .0131 euros. In the UK… .011 euros. In addition, you can get a local number wherever you're going, so that when you travel others can call you cheaply as well.

Sounds great, but for which kind of calls do these costs apply? I guess that's just the WiFI rates since the San Francisco Chronicle writes:

You just slip the MAXRoam SIM into your unlocked GSM phone when you travel and then when you make phone calls abroad, it comes out to about 15 cents per minute, thanks to global roaming agreements that Cubic has worked out with operators around the world.

15 Cent is a great price, whether in euro or in dollar, and undercuts for instance United Mobile with its funny mobile numbers from Liechtenstein or Jersey by nearly 50 per cent. Only I would like to see where this rate applies. And why does VentureBeat write that Maxroam "will provide cell phone users with a SIM card that enables global calling for rates between 20 and 30 cents a minute in more than 160 countries"? That's a price difference of up to 100 per cent in two articles from the same day.

Still it's a great idea that Maxroam works also in Wifi hotspots where you don't have to pay two digit cent prices per minutes, but probably about one cent to most countries. Also these prices are not yet published, but I guess that's what Alec Saunders wrote about. The Wifi prices are of course great, but they have to be compared to the Wifi offers from Wifimobile and Truphone. Truphone calls to 40 countries are free until the end of the year, at Wifimobile you get the same for a flat rate price of $15.99 €11.99 £7.99 per month. In both cases you can use your existing cell phone number as caller ID, unless you are from the US or the UK, and don't have to bear the shame of these weird Liechtenstein, Iceland, Jersey, Estonia or the Isle of Man numbers. Wifimobile's new calltrough numbers in 11 countries even let you place calls outside a Wifi area.

Which brings me to Cubic Telecom's most interesting feature to slash roaming costs: Consumers get a single phone number, but can create multiple permanent local numbers for themselves - up to 50 - anywhere around the globe. All calls are forwarded to their Cubic Mobile phone, no matter where the calls originate, at the best rates for the callers. That's a cool idea, but Cubic Telecom is not the first to offer it. Local numbers for global SIMs are the new trend, I wrote two months ago. The German company GlobalSIM started already in july to give local fixed line numbers from 43 countries to their SIM card customers.

Like Nokia, whose Executive VP & General Manager of Multimedia Anssi Vanjoki recently said that they "copy with pride" from the iPhone, Cubic Telecom has taken all these available features and squashed them into one product. That's a real accomplishment. They even took an existing phone and and made media like FierceVoip or the San Francisco Chronicle call it the "Cubic Mobile Phone". Although it's the known Pirelli DualPhone DP-L10 which the German VoIP provider Sipgate already sells since january.

But now, dear Pat, I would really like to know the prices per minute.

Norwegian mobile VoIP company Vyke to buy US VoIP network provider

The Norwegian mobile VoIP company Vyke seems to urge for an own reliable network. Today's news is that they have signed a letter of intent to acquire a USA based VoIP network service provider. The Acquisition is subject to due diligence which is ongoing and final approval by the Board of Vyke. Sounds quite interesting. But who is it?

The Target is a VoIP service provider headquartered in the US with additional offices in China. Its VoIP network, comprised of over 50 international points of presence, delivers approximately 25 million minutes per month of VoIP call traffic and has a total estimated capacity of approximately 60 million minutes per month.

The Acquisition, if completed, would provide Vyke with a vertically consolidated VoIP network presence in key geographical regions such as South East Asia and Africa, allowing Vyke to increase its services and lower associated costs of service supply in these regions. The Target's complementary VoIP network will provide Vyke with approximately 80% more total call handling capacity.

A further announcement with further details will be made later, following the due diligence and definite deciscion about the acquisition.