Friday, March 7, 2008

Truphone's new pricing not as I thought

I have to admit that I was wrong in my last blog post about "Truphone's new pricing". I had bet that Truphone would offer free calls for another two months, as they always did when their free offer supposedly ended. But now they came up with a new pricing, called Tru Zone, that in the words of Stuart Henshall's blog "fails to motivate". Here is an example:
You can call any of the 40 countries in the Tru Zone for a tiny 6c to landlines and 30c to mobiles. Some countries such as the USA, Canada and China are double special. Calls to both landlines and mobiles are a flat 6c! Calls to much of the rest of the world are flat and simple too – just 10c to landlines and 30c to mobiles.
That makes Truphone now one of the most expensive VoIP services I know. But at least I was partly right with my bet: "as a big thank you for being one of our early supporters, you can continue to enjoy your existing Launch Offer pricing (that means free calls to 40 countries) until June 1st", says the email I got last week from Truphone.

So early adopters can still enjoy free calls. I guess that Truphone was afraid of a big wave of signoffs and criticism in VoIP blogs. New customers have to be attracted by Tru Zone's easy pricing and new features which you can't find at cheaper VoIP services. If you meet James Body or other members of Truphone's staff sneak a peek on their handsets! They always have much more advanced Truphone versions installed than normal users. The last lab version I saw in Barcelona was quite promising and solved a problem I was always nagging about.


  1. i think the concept(which truphone seems to be promoting) that a discount operators that 'sits on top' would ever be compared side by side with a major carriers is completely flawed. consumer compare the major operator to the major operator and the discount(or 'on top') operator to other discount operator.

    the price are way to high.

  2. What did you see on the Truphone phones in Barcelona? I must have missed it.


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