I just got a phone call from the UK. Blyk, the ad-supported MVNO, will launch next monday, 24th September 2007. They wanted me to interview the co-founders, Pekka Ala-Pietilä, former president of Nokia, and Antti Öhrling at their press conference in London.
The new virtual operator is targeting 16 to 24 year olds. Blyk rents airtime from Orange and uses technology from Nokia Siemens Networks to deliver free calls, sponsored by advertisers like Buena Vista, Coca-Cola, I-play Mobile Gaming, L’Oreal Paris, StepStone and Yell.com, says TechCrunch UK.
Unfortunately I cannot go personally, but I told Ewan MacLeod, blogger at SMS Text News, to ask a question in my name. I would like to know if they are in contact with Stelios Haji-Ioannou, founder of the airline easyJet and other successful low cost product ventures. He told me three months ago that his brand easyMobile would come back with free mobile calls sponsored by advertising.
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