The bill for these calls pay Luca Filigheddu and his company Abbeynet. Normally the service costs € 499 / year (about $669) and I already have compared it to Voxalot's Virtuall Toll Free in a former blog post, called "Who needs Sitófono when he can have that for free from Voxalot?". Now I will be able to answer this cuestion by myself.
I already tried to hack it by putting a number that I want to call and waiting for Sitòfono to connect us. But it didn't work, although Voxalot's click-to-call button can be used for that. Luca is planning something similar anyway, as he states in Facebook:
Luca Filigheddu (Italy) wrote on Aug 24, 2007 at 12:29 AM
In the following weeks Sitòfono is going to become much more than what it is now. Today customers are using it to receive unlimited calls from any part of the world from their website's visitors. This is helping them to convert more visitors into paying customers.
The idea is to let them use Sitòfono from their backoffice area in order to MAKE unlimited calls to their customers worldwide. For the same annual fee, they can RECEIVE and MAKE calls from and to their customers.
Do you think this feature can increase the perceived value of the service ?
Well, of course I think so, Luca. € 499 / $669 is quite a lot of money and I guess that you can easily cover a fair use flatrate for outgoing calls with it too.